Hy-Vee Holiday Parade

About this event

Kick off the holiday season in the heart of downtown Des Moines at the Hy-Vee Holiday Parade! Gather your family, friends, and neighbors for a magical morning filled with festive cheer, unforgettable moments, and holiday spirit. Enjoy a spectacular lineup featuring: • Festive floats and dance teams • Giant inflatable balloons • Marching bands and drum lines • Live reindeer and special holiday guests • And a special appearance from Santa Claus himself! Location: Downtown Des Moines Parade Time: 10:00 AM – 12:00 PM Can’t make it in person? Watch live on WHO13 or stream from anywhere on the WHO13+ App! The parade route winds through downtown, starting near Principal Park and traveling through the Court Avenue District—giving you plenty of great viewing spots along the way. This free, family-friendly event is the perfect way to celebrate the season and create lasting holiday memories in our community.